Project 2.0: Strategy: Manifesto and Master-schema

This project is worth 15% of the total course.
Presentation of Project: Wednesday the 31st March.
The aim of Project 2.0 is to synthesis the knowledge gathered in project one and develop a strategy that will enable original/nextgen/game-changing design research based on one of three sites in Broadmeadows. Project 2.0 will provide focused direction for detailed design over the remainder of the semester. In week 4 we will undertake a site visit and this will allow you to select your site and focus your strategy accordingly.


The Manifesto is to be presented as a single A4 page of text. Begin with a Title that boldly states your specific area of concern. Next a paragraph or two that clearly describes the problematic that led you to this title, and goes on to establish where design opportunity lies. Your Manifesto should then go on to declare a series of principles, intentions or ambitions that will provide a generative foundation for your design work over the rest of semester.


Restricted to a single A1 sheet, the Master-schema will be a synthesis of your manifesto and the site. Using diagrams, massing drawings, plans and sections, the Master-schema will demonstrate a formal and spatial approach to your work. The Master-schema should be more poster-like than drawing, emphasizing the qualitative opportunities inherent in your ideas. It will explore subdivision patterns, access, networks and place distribution across the site, construction & manufacturing technologies and so on.
We have coined the term Master-schema to enable you to approach the design problems from multiple directions. The schema should not be a conventional master plan which uses centralized top-town thinking. The design approach can come from any number of scales, and discipline backgrounds. It doesn’t need to be suggest built form yet, but should reveal a clear logic and thinking of processes and systems through visual communication and knowledge about the specific conditions of Broadmeadows.


Choose one of the 3 following sites (see map) for your project manifesto and plan.
Site 1: Old Ericsson SIte; This is the site for the old and now closed Ericsson factory, it has a number of different building stocks including what was a state of the art office building. You are encouraged to look at reusing and re-purposing some of the buildings and removing others as well as creating new ones. This site is to be developed as a mixed business, commerce and housing precinct. Focus should be designing an incubator for social innovation and rebuilding community.
Site 2: Olsen Place; you are not to touch the actual shopping square, but instead consider the housing around it and how the housing stock can be redesigned or rebuild in the surrounding area to increase density and activate, enliven and lift the zone in an positive manner. Consider what type of social and commercial activity you would like to encourage.

Site 3: the 3rd site has no physical location; instead you are to consider the current typical housing stock in Broadmeadows, including the social / commission housing and how you can revision, retrofit, upgrade and/or rethink this housing stock. This requires you to identify existing housing stock and choose which type of stock you would target. You may decide that some can be upgraded / retrofitted and that some are better suited to replacement.


1: do a site analysis, this is to focus both on the physical site irtself and the social, cultural and economic context of the site; who lives here, what are their needs, customs and so on.
2: develop a design manifesto which includes 3 main components.
i. social / philosophical; how are you addressing the social and cultural factors and what type of factors / lifestyle do you intend to encourage with your design.
ii. economic; how are you going to address the affordability of your proposal; who and how will it be financed, what are the finance models etc.
iii. design proposal; what is your design vision and how does this address the above points.